LAS VEGAS, NV--(Marketwire - Mar 5, 2013) - Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that the company will further enhance acceptance of its Online Booking System by developing a plug-in allowing its FROL System (Friendly Reservations Online) to run over sites using CMS (Content Management System); such as Word Press, which is based on PHP and MySQL.
"With over 50 properties under management, we can clearly see the power of our reservation system," stated Ken Chua, President of Oriens. "Our FROL system however, is intended to be used by any hotelier seeking an economical yet powerful and proven alternative to current search engines."
Back in 2011, the Extranet, or 'Backend' of the FROL system received a complete facelift leaving the latest version of Orien's booking engine with a similar look and feel to Expedia.com, Travelocity.com and Orbitz.com. This redesign helped to greatly reduce the hotelier's learning curve. However, management is now focused on further strengthening its competitive advantage while significantly increasing its FROL's acceptance amongst hoteliers by making the system simple to integrate into those more popular website platforms.
Chua continued, "The numbers are simple. Word Press for example, is used by nearly 15% of the 'top 1 million' websites ranked by Alexa. It is also the 'go to' platform for at least one-fifth of all new sites under development and has been downloaded more than 50 million times. The 'Word Press' community alone is massive and it is not the only widely used CMS platform."
People close to the company anticipate that Oriens' new plug-in will greatly simplify the hotel booking process. Perhaps to such an extent where upstart hoteliers will seek Oriens' FROL plug-ins as a matter of common practice when developing a new hotel property, transitioning a home into a Bed & Breakfast or simply revamping an old property with new and effective technology.
Ken Chua concluded, "Developing hospitality plug-ins for CMS platforms, based on our search engine technology, should significantly broaden our reach without the over weighted cost of advertising, marketing and promotion. This application should add considerable value to our bottom line."
About Oriens Travel & Hotel Management Corp. (www.orienscorp.com) (PINKSHEETS: OTHM) engages in the operation of hotels and resorts primarily in the United States and Central America under the Hotel PURE brand. The company also operates Friendly Reservations Online, a proprietary and sophisticated online booking system designed to execute reservations capture through Hotel PURE consumer facing websites, as well as individual hotel websites operated by Oriens on behalf of hotels branded under the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.
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