SEWE_

News out on Friday- after the close- I am hearing, supposed PR'S all week long!!! Watch for it!

LAS VEGAS, NV, Jan 29, 2010 (MARKETWIRE via COMTEX) -- Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) announced that mixed martial arts (MMA) legend Chuck Liddell is training for UFC's Ultimate Fighter House at Truesport Alliances & Entertainment, Ltd.'s TapouT Research & Development (R&D) Training Center, located in Las Vegas, NV. Liddell, the former UFC Light Heavy Weight Champion, is training for his upcoming fight against Tito Ortiz.

"The TapouT R&D Training Center provides professional fighters the opportunity to train with state-of-the-art MMA equipment," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd.'s TapouT R&D Training Center is the world's first fully functional MMA facility dedicated to testing MMA specific equipment and training methods. Built by a brand that has become synonymous with the attitude and prominence of mixed martial arts, TapouT's distinctive, authentic logo graces everything from clothing to equipment.

Designed for everyone at all fitness levels, the TapouT R&D Training Center is predominately a class based training facility with a full schedule that features a variety of MMA themed classes. In addition to a broad spectrum of martial arts instruction, the majority of the cardio/fitness classes are non-contact.

For more information about Truesport Alliances & Entertainment, Ltd.'s TapouT R&D Training Center, visit www.tapoutlasvegas.com.

About Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd. is the premiere logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances & Entertainment, Ltd. website at www.truesportltd.com.

Media Contact:Noël McDaniel
Email Contact

702-838-2686

SOURCE: Truesport Alliances & Entertainment, Ltd.

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